Episode 73: Alison Rehill-Erguven the CEO of Cenomi Centers, the Largest Real Estate Mall Developer In Saudi Arabia

Podcast 2025
Written By Ally Portee

Alison is the CEO of Cenomi Centers. What Emaar is to Dubai, what Westfield is to London, or Simon Property Group is to the US, Cenomi Centers is to Saudi Arabia.

She brings over 25 years of extensive leadership experience across shopping malls and retail real estate globally. Leading the strategic growth and transformation of Cenomi Centers' portfolio, Alison oversees development, operations, marketing, and asset management functions. Prior to joining Cenomi, Alison was the CEO of Pradera Retail Asia, later integrated into Brookfield Asset Management, where she also served as Acting Head of Commercial Real Estate for Brookfield Properties China. She previously held leadership roles in Europe and Turkey and began her career in the United States with Simon Property Group and General Growth Properties.

In this episode Alison talks about what drives her, what she studies most about malls she walks into, the Saudi consumer, and the character trait that’s needed to be the CEO of a mall developer.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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