Episode 58: Sara Murad- A Network Media Presenter and Perfumer

Podcast 2025
Written By Ally Portee
 

Photo courtesy of Sara Murad/ Instagram

 

Since 2013, Sara Murad has been a media presenter in the Middle East. She’s a Senior TV Presenter on MBC 1 and a founder of her own fragrance brand, By Sara Murad. Her work has taken her around the world, capturing stories and meeting people. You can often find Sara sitting front row at fashion weeks, at Formula 1 in Jeddah, or hosting some of the Middle East’s biggest events. Originally from Saudi Arabia, Sara is very proud of her heritage, and she aspires to show her country to the world.

One way she introduces Saudi Arabia to the world is through her brand. Growing up around the unique scents of Oud and Musk, inspired her first fragrance: Black Oud. The brand isn’t just a scent but an experience, it’s a bridge between the timeless traditions of the past and the bold spirit of the present with a clear vision of the future.

Ally Portee

Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

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