Episode 75: From Journalism to PR- Simon Buckby Discusses His Journey of Communication
In this conversation, Simon shares his journey from journalism to public relations, beginning his career as a TV reporter for the BBC and then later a correspondent for the Financial Times. Simon discusses the evolving nature of crisis communication, the role of citizen journalists, and the skills necessary for effective communication in today's fast-paced world. Buckby also reflects on his experiences living and working in emerging markets, particularly in Southeast Asia, and the exciting opportunities that lie ahead in these regions.
In this conversation, Simon shares his journey from journalism to public relations, beginning his career as a TV reporter for the BBC and then later a correspondent for the Financial Times. He then switched sides to become the CEO of a high-profile political campaign, working on behalf of British prime minister Tony Blair. Simon discusses the evolving nature of crisis communication, the role of citizen journalists, and the skills necessary for effective communication in today's fast-paced world. Buckby also reflects on his experiences living and working in emerging markets, particularly in Southeast Asia, and the exciting opportunities that lie ahead in these regions.